Because of the social media hype, SEO and marketing via mobile devices, some people think email marketing is old school and flew out the window years ago. However, this is absolutely wrong information. Email marketing is still alive and well and can prove to be quite profitable for any business. Email marketing actually gives copious opportunities and high ROIs, creates deep relationships with a broader audience and does all of this at a fraction of the cost of classic media.
Here are 5 reasons why all businesses should participate in email marketing:
- Email Marketing is Targeted
There once were days where ads were placed with absolutely no control over who would see the information. With email marketing, this is definitely not the case. Email marketing is so targeted that you know exactly who is receiving your information. You can send out information based specifically on demographics, location, and lead status. You can formulate customized messages to each person or niche, knowing that the right person is receiving the right information. It does not get much more targeted than that.
- Email Marketing Boosts Brand Awareness
Each time you send an email your customers or prospects are exposed to your brand and what its all about. With strategic planning, innovative content, and creative design you are slowly building brand value over time. Repeated exposure to your brand is the best thing you can do to work towards conversion. As your audience develops needs, you will develop a better chance of them turning toward you as you remain at the top of their mind.
- Email Marketing Can Be Easily Shared
Not many other forms of marketing can be as easily shared as emails. With the simple click of a button, your consumers can share offers, promotions and deals with others. The more people that see your brand, the more chances you have to convert. Your brand will continue building credibility and exposure.
- Email Marketing is Easily Measured
Other forms of marketing yield analytics that can sometimes be hard to interpret. Email marketing, however, yields analytics that are easily understood. You can receive information on specifics such as click through rates, open rates, delivery rates, and subscriber retention rates. These results give you understanding on exact behaviors of your consumers: interests and needs. Based on this information you can better tailor your content to deliver exactly what they are looking for.
- Email Marketing is Affordable
According to the Direct Market Association, email marketing brings $40 for every $1 spent. That’s an incredible ROI and far surpasses the ROI of any other form of marketing. There are no overhead fees, no print costs, no postage fees and no advertising rates. Doesn’t get much better than that!
As you can see, email marketing is a highly effective tool that should be implemented by every business in order to build brand awareness and become more successful.