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Understanding SEO: What is It?

You’ve heard the term a million times.  You may even smile and nod, pretending like you know what it means.  Since you’ve heard it enough, you should know what it means, right? Wrong.  Many people do not fully understand SEO.  Although they may use it in their business, they still don’t understand what it exactly entails.  If this is you, you’ve come to the right place.

When marketers use the term “SEO content” they are referring to two basic parts.  SEO refers to search engine optimization.  This process enables website users to easily land on a website via search engines such as Google or Bing.  Without proper use of SEO, many websites fall way down to the bottom of the search engine results list and most people will never see it.  Content refers to information that lives on the internet and is consumed on the internet.  So, in lamens terms, SEO content is any information that lives on the web and was created with the end goal of attracting traffic to a specific site.

In order to optimize your content for the web, there are several steps you need to follow:

  1. Keyword Research
    Keyword research is best done before content is created.  This is the research done in order to glean information on what people are already searching for.  If you can incorporate those terms into your content, you will have a much higher chance of people landing on your site via those specific keywords.
  2. Keyword Optimization
    Optimizing your keywords involves knowing exactly when and where to use specific keywords throughout your website.  Titles? Meta-tags? URLs?  There are many great guides to on-site optimization.
  3. Content Organization
    In order for people to easily navigate through your site, your content must be organized.  Believe it or not, there is an exact process for this and it all affects your SEO.  Think of it like a road map.  You wouldn’t put step number 6 in your directions list at the beginning of the map, now would you?
  4. Content Promotion
    This step involves promoting your content once it is complete.  You can do this easily on your social media networks as well as by building links into your content (both internal and external).  The more chances you have for your content to be viewed, the more it will actually be viewed.
    It is imperative to keep in mind, that along with good SEO, you should also focus on pleasing your end-users.  While it’s great to focus on pleasing Search Engines, and by doing so you will absolutely be rewarded with high-rankings, if you aren’t focusing on your audience your results are inevitably going to suffer.  In addition to having good SEO, your content should prove to be valuable.  Are you providing information that people actually want to see?  Is it interesting?  Is it helpful?  Is it well-written?  People are genuinely interested in things such as: blog posts, guides, attractive graphics, and videos.  Make sure you are providing your audience with content that will benefit them.