The size of your audience is imperative to your company’s success. The more people know about your products and services, the more revenue you are ultimately going to generate. However, when your company is small and starting out, the thought of having hundreds and even thousands of followers can be incredibly daunting. It may seem impossible to achieve with limited team members and resources.
Luckily for you, there are several growth hacking tools that can amp up your company’s following with little money spent. If you aren’t participating in any of these strategies, now is the time. There is a good chance that your competition is, and you don’t want them to get ahead of the game.
Strategy #1-Implement Fanbase
Fanbase is an app that allows you to reach your target audience in a faster, shorter amount of time. It is tailored to your exact needs, whether you want to reach a wide audience with a diverse group of people or a smaller, unique audience with quality interaction. The way this program works is by targeting people specifically based on keywords and networks you pursue (i.e. reaching people on social media who are discussing related subjects to your business).
This is particularly great if you’re on a budget, as this app allows you to spend as little as $10/day and set CPP rates. The goal of this program is to market a specific piece of published content you’ve done to a wide audience base. You can think of it similar to a paid Facebook ad (or boosted company post), but on a larger scale of platforms.
This program is excellent for combining all of your campaigns to one place, syncing up to 35 different platforms. Multiple team members can contribute to this which makes it a very convenient for collaboration.
SocialRank shines in the area of providing quality followers. This can be pretty hard to generate on your own, especially with platforms like Twitter and Instagram. With Facebook, on the other hand, their campaigns are designed specifically to generate more Likes on your company page. SocialRank helps with Twitter and Instagram by allowing you to consolidate current followers so you can view their profiles and sort them into lists of different categories. By doing this you can tailor your messaging towards influencers rather than followers, and so forth.
As you can see, there are many ways to find a solution to your company needs, no matter what they are. A tight budget shouldn’t hold you back from growing your audience. Exert your time and effort on what will yield you the biggest return.