Data and Strong Content

Content is a critical component of SEO (Search Engine Optimization). It's a vital component of digital marketing in general. Data can do wonders for people who want to create online content that's both engaging and memorable. If you want to establish a business website that's a success, relying on tangible and trustworthy data can go …

Alternatives to Getting Links Without Guest Blogging

Guest blogging has been a prevalent link blogging strategy that has been relied on by many businesses across the globe. Entrepreneurs have used it as their primary link source for earned links. However, recently, things have changed, and a diverse link profile is now important to maintain ranking. The reason is mainly that the landscape …

How to Maximize Online Sites as a Marketing Tool

Smartphones have become one of the most common ways of marketing. Today, almost all consumers of various products and services purchase using their phones. Smartphone users prefer to use a mobile-optimized website than a desktop site. Any company with a brand mobile site has an upper hand because this is the trending and one of …

Improving Your Reputation through Twitter SEO

If your reputation has been hurt by negative comments associated with your business, optimizing your Twitter account with good SEO practices could be your saving grace.  Many people miss this opportunity and undervalue the powerful effects that Twitter can have. By optimizing your Twitter account, you can actually push the negative stuff further down in …

The Four Key Areas of Digital Marketing & SEO

Most SEO experts wouldn’t call themselves “marketers”. They may not have a marketing background nor any formal marketing training. However, as you know, SEO and marketing go hand in hand. SEO exists within a larger context of a digital marketing framework, not inside its own little bubble. Because of this, in order to have successful …

Optimize a Single Page for Multiple Keywords Easily & Efficiently

Every SEO guru knows that ranking for keywords is extremely important.  Your keywords should have to do with your business, and you want to rank for as many as possible.  Each page on your site should have this goal in mind and be optimized for relevant keyword rankings. As an SEO expert you got stuff …

Testing & Perfecting PPC (Part 1)

When it comes to online marketing, Pay Per Click (PPC), is “yuuuuge”.  This is a key influencer in increasing revenue.  However, it is also pretty pricey.  Therefore, it is crucial that you test your PPC, ensuring everything is working properly and you aren’t letting any sales fall through the hard-to-see cracks. In the digital marketing …

Testing & Perfecting PPC (Part 2)

In the last part of this two-part series, we discussed how to test Pay Per Click (PPC) ads.  We talked about the three types of tests: Drafts & Experiments, Before & Afters, and Scheduled A/Bs. Now we are going to look at the common mistakes that are made when it comes to testing digital marketing …