We live in a world of information overload. Everywhere you go, you are blasted with facts. When it comes to SEO specifically, the information is copious. For example, have you ever done a search on the most highly effective SEO methods? Did you walk away feeling refreshed and educated, or did you walk away feeling like you needed an Aspirin and a tall glass of something? Most likely, it was the latter. SEO specifically has so much information associated with it, primarily because it’s an ever-changing world with constant updates.
If you’re sick of spinning around in a hamster wheel and not gaining any real results, you’ve come to the right place. We are going to break SEO down for you into 4 main categories, the only ones you should be spending your time on. They are:
- Technical SEO
- On-Site SEO
- Off-Site SEO
- Technical SEO
Technical SEO is basically how well your content can be crawled and indexed. It may sound a bit intimidating, but in lamens terms, it just means that a search engine knows how to read your content and investigate your site. The main things they look for are:
crawl– is the search engine able to explore your site?
index– are the pages clear for the search engine to index and return?
mobile– is your site mobile-friendly and easily adaptable to those users?speed– does your site have fast page load times? If not, you will likely have some very unhappy visitors.
tech– is the tech or CMS you are using search engine friendly?
hierarchy– is your content structured properly on your site?
Lucky for you, there are many management systems that can do this for you! No need to start sweating.
Content is everything. Your content should be as optimized as it can possibly be on every single area of your website. Your content tells your customers who you are, what you do, and why you do it. Service content tells your users what your business is and where it operates. Credibility content tells a viewer why they should do business with you. And marketing content is what tells users that you’re an expert in this area and puts your information in front of them very early on in the buying process. Your content needs to be optimized at every point in the customer’s journey.
- On-Site SEO
Your website should be optimized both as a whole and on individual page levels. There are some things that will crossover here from your technical SEO, and you want to make sure you begin with a content hierarchy that is well structured. Once you do, you can focus on these main areas:
keyword research– know the language of the audience you are trying to target
descriptive URLs– make sure each URL is descriptive AND simple
meta descriptions– in order to drive clicks, make the as if they were ad copy
page titles– place keywords naturally within the page titles
content optimization– in your page copy, use keywords and keyword variations in a wise manner
good user experience (UX)– make sure your site is easy to maneuver through and enjoyable
strong calls to action– make it obvious what your business is about and how to move forward with a product or service
structured data markup– improve CTRs by utilizing the latest SERP features
- Off-Stie SEO
Off-site SEO is a fancy way of saying authority. In order to build your authority off your page, you need to have excellent link-building strategies. These are hard to get right, but absolutely essential when it comes to receiving strong organic rankings. This is a topic that we don’t have time to dive in to today, but there are many resources on the topic and how to get it right.
So, as you have learned today, SEO does not have to be super complex. Focus on these 4 key areas and you should have a well-optimized site.